Initiatives
Experiential Activation
Lead Generation
Growth Marketing
Photoshoot Art Direction
Sales & Marketing Materials
Role
Art Director & Designer
Timeline
10 Months
Verizon Media is a global technology and media company that launched a brand awareness campaign to promote their single unified platform.
/ Case study
The goal of the Delivering the future of media campaign was to bring brand awareness to their single, integrated platform that addressed global quality & scale, simplified workflows, personalization & insights, monitoring & compliance – targeted to their media audience.
/ The results
The launch successfully met sales objectives, created leads through multi-channel strategies, and educated attendees about Verizon Media’s next-generation platform through speaking sessions and thought-leadership opportunities.
The Challenge
The challenge was to design a cohesive brand awareness campaign that clearly communicated the value of a single, unified platform. The goal: simplify a complex product suite into one clear story that resonates with a global media audience.
The Approach
Simple. Clear. Confident. This direction focuses on how the company brings the future of media to life through simplicity — transforming complexity into clarity with clean design, intuitive structure, and a straightforward message.
Their single platform prepares, delivers, displays, and monetizes digital content anytime, anywhere, and on any device.
Lead Generation Strategy
The customer journey
/ Digital Marketing
The Lead Generation Strategy included a series of emails and social posts leading the user to the landing page to sign up for a sales meeting at the event. To increase leads, we promoted sales enablement assets including a downloadable infographic and white paper through paid and organic social channels.
In-house Photoshoot
