CloudflareOne
Initiatives
Growth Marketing
Digital Design
Explainer Video
Animation Art Direction
Role
Design Manager – Global Campaigns
Cloudflare is a global network focused on Internet security, performance, and reliability.
/ Case study
The goal of the Cloudflare One campaign was to drive growth and customer engagement as well as deliver five creative concepts to test in the market. We collaborated with the Brand Team, Content Development Team, and a data centric agency partner to gather metrics. The project was completed in a matter of an eight week timeframe and far exceeded expectations among leadership.
/ The results
The campaign met growth and customer engagement goals. Based on the data, the best performing creative was the one we least expected, but had direct language and tone for our audience. “Scale your team. Protect your business.” was the concept that resonated with our North American audience.
We focused on specific customer touchpoints to cater to the audience.
The goal of the explainer video was to drive leads directing users to the Cloudflare One webpage.
/ Explainer Video
As a Design Manager, I collaborated with the design agency and video producer to create the product explainer video. Provided art direction and supplied a storyboard along with necessary graphics to the agency. The video is housed on the product webpage and company YouTube channel.
