Initiatives
Growth Marketing
Digital Design
Explainer Video
Animation Art Direction
Role
Design Manager – Global Campaigns
Cloudflare is a global network focused on Internet security, performance, and reliability.
/ Case study
Cloudflare’s SASE, Cloudflare One, is a Zero Trust network-as-a-service platform that dynamically connects users to enterprise resources, with identity-based security controls delivered close to users, wherever they are. The goal of the Cloudflare One campaign was to drive growth and customer engagement as well as deliver five creative concepts to test in the market. We collaborated with the Brand Team, Content Development Team, and a data centric agency partner to gather metrics. The project was completed in a matter of an eight week timeframe and far exceeded expectations among leadership.
/ The results
The campaign met growth and customer engagement goals. Based on the data, the best performing creative was the one we least expected, but had direct language and tone for our audience. “Scale your team. Protect your business.” was the concept that resonated with our North American audience.
Design Challenge
We needed to communicate how Cloudflare One dynamically connects users to enterprise resources—securely and seamlessly—while differentiating Cloudflare in a crowded SASE market. The campaign had to drive awareness, growth, and engagement by delivering 3-5 distinct creative concepts to test which message and visual direction resonated most with global audiences.
Visual Direction
The visual direction focused on transforming the complexity of network security into a simple, clear, and confident visual language. The design system emphasized clarity and connection through minimal compositions, subtle gradients, and dynamic flows that represent secure, seamless movement.
We focused on specific customer touchpoints to cater to the audience.
The goal of the explainer video was to drive leads directing users to the Cloudflare One webpage.
/ Explainer Video
As a Design Manager, I collaborated with the design agency and video producer to create the product explainer video. Provided art direction and supplied a storyboard along with necessary graphics to the agency. The video is housed on the product webpage and company YouTube channel.
