Initiatives
Social Media Marketing
Digital Design
Marketing Materials
Store Launch
Role
Creative Director
Astro.Gong.Yoga. is a sound healing and yoga studio with an astrology-informed approach.
/ Case study
The Los Angeles based yoga studio brand launched in 2020, the year when the world changed – the year when many businesses were impacted by the pandemic. Astro. Gong. Yoga had a prolonged launch due to unforeseen circumstances and impending restrictions. With any brand launch there are many moving parts, but we overcame obstacles even during the toughest times.
/ The results
Social efforts, brand awareness, podcast outreach, and building connections within the community to bring high level instructors to the studio – all drove customers to workshops, events, and classes. We improvised by holding space for clients at the rooftop of the building where masks were required in outdoor settings. Overall, AGY continues to have a successful brand with a supportive community and excellent ratings among their satisfied customers.
Custom iconography for pandamic protocol and astrology set
Digital design of planetary watercolor artwork for social media
Watercolor artwork made for planetary series
Store construction before launch
