Initiatives
Brand Design System
Digital Design
Role
Art Director & Designer
ImageEngine optimizes images by up to 80% on autopilot for improved SEO, lower bounce rates, better mobile experiences, and increased sales.
/ Case study
Establish new primary and secondary brand colors that represent ImageEngine’s personality. Align colors to include corporate culture descriptors: friendly, exciting, customer-focused, approachable, an extension of our team, revolutionary, and convenient to use. Create a mockup/mood board to visually show colors in application. As color attracts consumers, they evoke emotions – feelings of assurance, optimism, security, excitement, and trust.
/ The results
Evolved the brand by creating brand consistency and helping to establish a cohesive brand color system to create a better brand experience for the audience.
Customer perception of ImageEngine
Qualities of what customers think of the brand
Culture outlook from employees and customers
What customers and employees say about the brand and its products
The psychology of color
In my research phase, I wanted to understand the key terms or perceptions associated with each color. It was helpful in narrowing down which color best suited the brand’s personality.
Selected color themes
I selected the color themes below that aligned best with the customer and employee perception of the brand. This initial step started to shape the brand’s personality with color in mind.
