Verizon Digital Media Services launched a campaign to promote their Over-The-Top (OTT) products and solutions.

/ Case study

The goal was to build awareness for their platform, OTT-centric solutions, and drive prospect trials in the Media & Entertainment sector in US and Europe through a “faster time to market” message with the 72-hour challenge and a number of marketing initiatives. Stats proved Verizon was 5x faster from start to launch while providing fast, simple and cost-effective solutions in only 44 days.

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/ The results

The brand successfully promoted their campaign through business partnerships, asset creation of infographics and marketing collateral to drive lead generation, and created experiential activations at large trade shows. Overall, brand awareness efforts were achieved even though the brand was new to the Streaming space.